Site Speed & Lead Audit
Free
A short written or video walkthrough of your site in plain English: what's slowing it down, what's costing you leads, and what to fix first. No obligation.
All trailsWILLIAM BARNHART
🥾Trailhead
Fast websites that actually bring in customers.
New sites, rebuilds, speed fixes, integrations with the tools you already run, and ongoing care — for businesses that need their website to pull its weight.
- Based in Spokane / Coeur d'Alene
- Fixed quote before work starts
🔭Overlook
What happened when one retailer rebuilt
Case study
Quality Stoves & Spas
Launched Aug 12, 2026qualitystovesandspas.com(opens in a new tab)
The problem
A hearth and spa retailer's aging Showit site was slow, hard to extend, and quietly costing them business.
What I did
I rebuilt it as a custom site, statically prerendered and served from the edge, with their product manuals moved to fast object storage. It launched August 12, 2026 — and the numbers moved immediately.
The results
+244%
Lead submissions
Five weeks before vs. five weeks after launch.
−39%
Server response time
Average. Faster pages mean fewer visitors leave before the site even loads.
+49%
Core-market traffic
Active users from Washington and Idaho, year over year.
93–100
Google quality scores
93 Performance
96 Accessibility
96 Best practices
100 SEO
Zero layout shift as pages load.
Under the hood
Next.js, statically prerendered, Cloudflare edge caching, R2 storage for manuals, GA4, Lighthouse. You don't need to know what any of that means — it's the same tooling behind sites that handle millions of visitors, sized for a local business.
SourcesResults for this one client, not a guarantee. Lead events Jun 13 – Jul 19 vs Aug 13 – Sep 19, 2026 (GA4); traffic Aug 13 – Sep 19, 2025 vs 2026 (GA4); response time Jun 20 – Sep 17, 2026 (Google Search Console); Lighthouse 13.4.1 via PageSpeed Insights, Sep 19, 2026.
Also built
Web application
Caeranthil
An event-management platform with real-time dashboards and user management — proof this isn't only marketing sites. If your business needs a custom web application, that works too.
- Quo
- n8n add-on
- NetSuite
Business systems
NetSuite integration
On the business-systems side, separate from websites: an n8n add-on for NetSuite, connected with custom certificates, that brings Quo message data into the ERP. If your tools don't talk to each other, I can fix that too.
⛰️Switchbacks
What I can do for you
New Site or Rebuild
From $1,500
For businesses starting fresh or stuck on Showit, Wix, Squarespace, or an old WordPress site. Fast, easy to update, and built around whatever action you want visitors to take — call, book, buy, or walk in. Starter sites from $1,500, standard sites from $2,500.
Integrations & Custom Features
Scoped per project
Connect your site and business tools: CRM or ERP, messaging, booking, quoting, inventory, payments, email, dashboards, customer portals. Secure, certificate-based connections where needed.
Hosting & Maintenance
From $49/mo
Monthly care plans: hosting on Cloudflare, SSL, uptime monitoring, backups, and time for small edits every month. You never think about the website — it just works.
Not sure which one you need? Start with a free audit or discovery call.
🧭Crossroads
Two kinds of businesses
Local & showroom-based businesses
Retailers, dealers, contractors, and service companies whose site feels slow on a phone or hasn't been touched in years.
Growing businesses & startups
Teams that need a real site or web app built properly, a site that's outgrown its template, or a developer who's actually reachable after launch.
If your site was built by someone you can't get hold of anymore, that counts too.
🗺️Route Plan
Four steps, no surprises
Step 1: Audit or discovery call
We look at what you have (or don't have) and what you need it to do. Free, plain English, no obligation.
Step 2: Plan & fixed quote
You get a written plan and a fixed price before any work starts. No hourly meter running on the build.
Step 3: Build
I build, and you review a live preview as it comes together — not a surprise reveal at the end.
Step 4: Launch & ongoing care
The site goes live, and I stick around: hosting, backups, monitoring, updates, small changes.
📜Trail Rules
How I work
Clear prices and plain terms, so you know exactly what you're signing up for before anything starts.
Pricing
- Site auditA short written or video walkthrough of what to fixFree
- Starter site3–5 pages, mobile-ready, contact form, basic SEOfrom $1,500
- Standard site6–10 pages, custom design, Google Business setupfrom $2,500
- Changes & extra workEdits and anything beyond what's included$55/hr
Payment
- 50% deposit to start, 50% when you approve the finished site.
- The site goes live once the final payment is in.
- Paid by invoice, by card or bank transfer. Invoices are due within 14 days.
- The deposit is non-refundable once work has started.
Revisions
- Two rounds of revisions are included.
- Extra rounds are billed at the hourly rate.
Changes
- Anything outside the agreed scope gets a written quote first, so you can decide before any extra work starts.
Ownership
- Once it's paid in full, the finished site and its content are yours.
- I keep the rights to reusable code and tools, and may show the work in my portfolio.
- You buy and own your own domain name.
Care plans
A monthly plan keeps your site hosted on Cloudflare, backed up, and looked after.
Basic
$49/mo
- Hosting on Cloudflare
- SSL certificate
- Uptime monitoring
- Backups
- Up to 30 min of small edits a month
Growth
$99/mo
- Everything in Basic
- Up to 2 hrs of edits a month
- Monthly traffic report
- Google Business profile help
Timeline. A typical starter site takes a few weeks. Most of that depends on how quickly content and feedback come in.
Full details are in a simple written agreement before any work starts.
William Barnhart · Sole proprietor · Spokane Valley, WA
🏠Lodge
The person behind the work
William Barnhart
- Spokane / Coeur d'Alene
- Available remotely
- Builds and hosts sites
I'm William Barnhart, based in the Spokane / Coeur d'Alene area and available remotely. I run hosting infrastructure for other businesses, build full-stack web applications, and manage the Quality Stoves & Spas site day to day — so when you call, you reach the person who built the thing.
✍️Summit Register
Tell me what your website should be doing
Send a note and you'll reach me directly, not a ticket queue. If you have a site already, include the address and I'll take a look before we talk.